From Zapier to Watsonx: Tools I Work With
Whether it's no-code automation or custom-built neural networks, I turn AI concepts into practical tools using platforms like Microsoft Power Platform, Hugging Face, and Watsonx.
The goal? Translate complexity into value.
Lab
AI-Enhanced UX & Product Strategy
Case Studies
TD UX Research Repository
Saved over 11,500 hours and $120K annually through a centralized research asset—enabling faster, smarter decisions across teams.
TD Contact Center AI Integration (CCaaS)
Enabled 60+ business units to transition to an AI-supported contact ecosystem grounded in user research.
York University: SAVY – Student Virtual Assistant
Co-led workshops and research to design SAVY, a 24/7 AI assistant helping York students access academic and wellness services.
Canada.ca: My Service Canada Architecture
Shaped future government service design with AI-integrated experience blueprints for benefits access.
Air Canada: AI-Driven Research & Loyalty Personalization
Built automation and insights workflows to elevate Aeroplan’s loyalty experience.
Air Canada Chatbot Concept
Exploring AI-driven self-service at Air Canada—this chatbot concept, built on IBM Watson AI, shaped future automation strategies and contributed to securing the Air Canada contract.
Certifications That Back It Up
IBM AI Product Manager
Coursera
March 2025
Solidifies my capability in generative AI product strategy, lifecycle design, and cross-functional implementation.
CORe Credential
Harvard Business School Online
Dec 2024
Trains me to evaluate the economics of AI projects with confidence—and ensure they're worth doing.
UX Research Certificate
Akendi
2014
Anchors my work in user insights and usability. AI needs empathy and evidence—this is where it begins.
Endorsements from UX, AI & Business Leaders
Helen Romano
Head of IBM iX
Bernadette is an exceptional UX/UI researcher and designer. Her strategic insights and design expertise consistently delivered impactful solutions, making her highly sought after by clients and product teams alike.
Ranvir Malik
Senior Managing Consultant
IBM Canada
You are outstanding—you make a difference. Your unselfish support introduced us to the Mural universe, leading to transformative collaboration.
Uddipana Baishya
Senior Design Researcher
TD Invent
Awards &
Recognition
TD Above & Beyond Award
2023
For innovation in operational UX.
IBM Delivery Excellence Award 2020
Recognized for the Air Canada redesign project.
IBM Bee Epic Coach
2022
Celebrated for mentorship and collaboration across AI/UX teams.