IBM iX
Nova Scotia Dept. of Tourism, Culture & Heritage
2017
About the Project
Nova Scotia Tourism leveraged digital transformation to enhance visitor engagement, connecting travelers with curated experiences through a user-friendly, data-driven approach.
Challenge
Siloed efforts hindered a unified tourism strategy.
Solution
Facilitated discovery workshops and co-created experience maps with diverse stakeholders.
Impact
Delivered an integrated, prioritized roadmap that boosted visitor experiences and economic growth.
Nova Scotia Dept. of Tourism, Culture & Heritage
The Nova Scotia Tourism project brought together government, community, and industry leaders to co-create a digital strategy for revitalizing the province’s tourism sector. I facilitated collaborative workshops that generated innovative ideas and produced a clear, actionable roadmap. This initiative demonstrates how leveraging design thinking frameworks and agile methodologies can drive digital transformation and economic growth.
Sponsor Users
Community leaders, tourism operators, government officials
Product Design Team
UX Consultant
Business Analyst
Client Stakeholders
My Contributions
Led comprehensive discovery and strategic planning sessions to align stakeholder objectives.
Metrics
📊 Engagement
🗻 Roadmap Development
Tools
Mural Workshop Facilitation