Industries
At SYSTEM\shift, we work with organizations that put people first—regardless of industry. Whether you’re optimizing operations, designing new services, or exploring AI for the first time, our approach is grounded in ethics, strategy, and practical outcomes.
What unites our clients isn’t their vertical—it’s their commitment to using AI thoughtfully, transparently, and with purpose.
We’ve worked with some of Canada’s largest institutions—from national government services to major banks and airlines—but what we bring to SMBs is distilled, right-sized strategy. Our experience navigating complex systems means we can help smaller teams cut through the noise, avoid costly mistakes, and apply AI in ways that truly fit your goals, scale, and people.
Watson & AI

Health & Wellness
Equitable UX, informed consent flows, responsible data practices

Retail & Services
Customer experience, process automation, lightweight AI integrations

Travel & Transportation
Conversational AI, process optimization, product feedback loops

Education & Academia
Inclusive service journeys, process design, academic systems UX

Finance & Insurance
Intelligent automation, governance design, fairness and transparency frameworks

Public Sector
Service design, accessibility research, adaptive digital services, AI discovery and roadmapping for government