IBM iX
2019
Nova Scotia Dept. of Tourism, Culture & Heritage
Service Design Digital Transformation Visitor Journey Mapping Stakeholder Facilitation Cross-Sector Collaboration Tourism Strategy Cultural Heritage Optimization Port Authority Engagement Economic Development Agile Methodologies Nova Scotia
My Contributions
Led comprehensive discovery and strategic planning sessions to align stakeholder objectives.
Sponsor Users
Provincial government stakeholders (Tourism Nova Scotia)
Community leaders from cultural and heritage organizations
Economic development representatives
Local tourism operators and small businesses
Product Design Team
UX Consultant
Business Analyst
Client Stakeholders
About the Project
The Nova Scotia Tourism project brought together government, community, and industry leaders to co-create a digital strategy for revitalizing the province’s tourism sector.
I facilitated collaborative workshops that generated innovative ideas and produced a clear, actionable roadmap.
This initiative demonstrates how leveraging design thinking frameworks and agile methodologies can drive digital transformation and economic growth.
Challenge
Nova Scotia needed to better connect its cultural, maritime, and educational assets to enhance tourism experiences. Disconnected infrastructure and inconsistent service delivery across regions were limiting visitor engagement and economic potential.
Solution
Led cross-sector design thinking workshops engaging libraries, museums, port authorities, and tourism organizations.
Synthesized insights from workshops into a unified service blueprint, mapping opportunities across cultural, maritime, and tourism sectors.
Created a prioritized roadmap recommending infrastructure upgrades, service innovations, and cross-sector partnerships to drive sustainable tourism growth.
Impact
Delivered a unified, actionable service blueprint empowering Nova Scotia to enhance visitor journeys across ports, cultural sites, and tourism services.
Strengthened collaboration among libraries, museums, port authorities, and tourism operators.
Enabled a future-ready tourism strategy aligned with community needs, cultural stewardship, and economic development goals.