Iterate, Adapt, Evolve

From the dot-com boom to AI-powered business transformation, my career has been shaped by reinvention and adaptation.

💡 I’ve been a designer, developer, UX strategist, and business consultant—constantly evolving with each new wave of technology.

Now, I’m diving into Generative AI Management Consulting, where AI, UX, and business strategy come together to shape the future.

📍 Remote
🎓 Credential of Readiness (CORe) - Business Administration

This training strengthens my business & strategic thinking, preparing me for AI-driven consulting & product leadership.

Context & Industry Relevance

➡ AI & digital transformation are shifting UX from design to business strategy.
➡ Product leaders need financial & analytical skills for decision-making.
➡ Business analytics, economics, and accounting are becoming core skills for UX strategists.

At IBM iX, my role expanded beyond UX into service design, digital transformation, and AI integration. Working across enterprise strategy, tooling, and AI-powered automation, I helped clients navigate the evolving intersection of AI, UX, and business operations. My involvement in Contact Center as a Service (CCaaS) highlighted the potential of AI-driven efficiency and scalable solutions.

My journey took me to Canada, where I worked at a startup environment before joining Grip Ltd., a leading digital agency. Here, I deepened my UX expertise by validating taxonomies and information structures. Eager to formalize my knowledge, I pursued UX Research certification, strengthening my skills in user research and strategy.

Having worked across design and development, I naturally moved into Information Architecture, helping businesses structure their content and data in a way that optimized usability and efficiency. Understanding relational databases gave me the edge in crafting scalable digital ecosystems that improved navigation and content management.

Then, the dot-com crash upended everything. What once was a thriving industry suddenly contracted, forcing me to adapt. I transitioned into PHP, MySQL, and ActionScript, developing dynamic websites that offered new interactive experiences. This era honed my technical acumen and solidified my ability to pivot in uncertain times.

Fresh out of design school, I relocated to Hamburg, Germany, a hotspot for digital transformation. The internet boom was in full swing, and I found myself at the intersection of graphic design and web development. Agencies were clamoring to establish their online presence, and I quickly became part of pioneering digital initiatives.

📍 Remote
🎓 IBM AI Product Manager Professional Certificate - AI Strategy, Product Development, and Generative AI

This training expands my expertise in AI strategy & governance, reinforcing my role in AI-integrated UX & product consulting.

Context & Industry Relevance

➡ AI product management is evolving, requiring expertise in AI ethics, strategy, and implementation.
➡ Businesses need AI governance & responsible deployment frameworks to integrate AI safely and effectively.
➡ This certification covers AI-driven product development, including Generative AI applications, AI-powered product strategy, stakeholder collaboration, and prompt engineering.
➡ Hands-on projects involve building AI-powered products, applying agile methodologies, and integrating AI ethics into product roadmaps.
➡ Businesses need AI governance & responsible deployment frameworks.
➡ AI-driven UX requires understanding data pipelines & automation ethics.

📍 Toronto, Canada
🎓 User Experience Research Certification

At this stage, I expand my expertise into structured UX research and strategy, formalizing my ability to align design with data-driven decision-making.

Context & Industry Relevance

➡ UX research is becoming a critical component of digital product development.
➡ Companies are shifting towards data-backed usability testing and human-centered design.
➡ The demand for quantitative and qualitative research skills is increasing in UX teams.

📍 Remote
🎓 Enterprise Design Thinking Practitioner (2016), Co-Creator (2018), Team Essentials for AI (2019), Advanced Design Thinking (2020)

At this point, I deepen my expertise in human-centered design for large-scale enterprise environments, integrating collaborative, iterative problem-solving methods into my workflow.

Context & Industry Relevance

➡ Enterprise organizations are increasingly adopting design thinking frameworks for innovation.
➡ Cross-functional teams require facilitated collaboration between design, business, and development stakeholders.
➡ IBM establishes Enterprise Design Thinking as a structured framework for large-scale UX problem-solving.
➡ By 2019, Enterprise Design Thinking - Team Essentials for AI expands the framework into AI-powered workflows, emphasizing collaborative problem-solving in AI-driven environments.
➡ By 2020, Advanced Design Thinking builds on this, introducing deeper collaboration techniques and strategic innovation practices for enterprise teams.

📍 Germany
🎓 Workshop Facilitation, IA & E-Commerce Strategy

At this point, I am strengthening my ability to communicate, structure digital experiences, and optimize web usability as the internet becomes a key business tool.

Context & Industry Relevance

➡ The demand for effective communication & collaboration is increasing, making facilitation skills more valuable.
➡ Information Architecture (IA) is gaining importance as websites become more complex and require structured navigation.
➡ E-commerce is taking off, requiring new approaches to user flows and transaction design.
➡ The emergence of early usability testing is beginning to shape how digital experiences are designed.

📍 Cologne, Germany
🎓 Multimedia Design Diploma

This program introduces me to early interactive design, preparing me for the shift to web design.

Context & Industry Relevance

➡ Multimedia is becoming a hot skill as businesses explore interactive experiences.
➡ Macromedia Director & Flash are key tools for early web & CD-ROM applications.
➡ Web design is in its infancy, with companies beginning to establish an online presence.

📍 Cologne, Germany
🎓 Graphic Design Diploma

At this point, I am laying the foundation for visual communication and branding, skills that will later evolve with digital media.

Context & Industry Relevance

➡ The rise of desktop publishing is revolutionizing graphic design.
➡ Adobe Photoshop & Illustrator are becoming industry standards.
➡ Print design is still dominant, but digital media is emerging.

📍 Toronto, Canada
🎓 Flash Advanced Development

This program advances my ability to create interactive web experiences, which I later apply in Facebook apps & digital advertising.

Context & Industry Relevance

➡ Flash is the dominant platform for rich web experiences.
➡ Interactive websites, animations, and early web applications are Flash-based.
➡ This is a key skill in digital advertising and interactive media.

📍 Berlin, Germany
🎓 PHP & MySQL Advanced Certification

At this point, I shift from pure design to development, ensuring I can build scalable, dynamic web applications.

Context & Industry Relevance

➡ Websites are transitioning from static to dynamic, requiring database-driven functionality.
➡ The demand for full-stack development is increasing post-dot-com crash.
➡ PHP & MySQL are powering CMS platforms, early e-commerce, and user-generated content.