SYSTEMshift

2025

Omas Gegen Rechts - Chatbot

ai-chatbot anti-propaganda ux-strategy activism ethical-ai civil-courage

My Contributions

Persona definition · Prompt/guardrail design · UX copywriting · Legal/ethical framework · MVP implementation · Stakeholder facilitation · App Development

Sponsor Users

Grassroots activists, educators, and citizens across Germany seeking empowerment.

Product Design Team

Activist volunteers, movement organizers, design collaborators

About the Project

How it works

  • Welcome: Greets users warmly, sets a tone of solidarity.

  • Modes: Choose AfD program analysis, Train-the-Trainer, or Everyday Empowerment.

  • Formats: Mythos vs. Fakt, Kurz gekontert, Aktionsplan, Erkennungszeichen, etc.

  • Guidance: Always ends with next-step prompts so users stay engaged and build confidence.

  • Guardrails: Refuses extremist reproduction, maintains fact-based, empathetic tone.

Safety and trust

  • Clear disclaimers: not legal or psychological advice.

  • Encourages referral to helplines/authorities if danger is present.

  • Privacy-first: no long-term chat storage.

Challenge

Right-wing propaganda spreads quickly online and in person. Many citizens want to speak up but lack safe, fact-based ways to respond. Activists also need scalable tools for training and fieldwork.

Solution

We designed a collective persona – Klara Klartext. The chatbot offers empathy, clarity, and concrete options. It integrates psychological techniques like motivational interviewing and prebunking, combined with fact-checking and historical context.

Impact

The chatbot helps ordinary citizens feel prepared to counter hate, activists gain new training capacity, and the Omas Gegen Rechts movement extend their reach digitally.